Where is the Place of Media in New Internet Governance Policies?

Posted on
September 2019 – November 2020

BIRN Serbia
Raising involvement of the media industry in a public debate on new development policies and internet governance issues.


During 2020, new legal and strategic documents are expected to be adopted in Serbia reshaping media landscape in a digital environment.
Internet and new technologies are the principal transformers of the media sector that bring important change to the ways of informing citizens. Development is based not only on new technologies that are accelerated by the innovation in IT industry (programmes for creation of databases, virtual reality, video, podcast, video 360) but also on new policies focused on internet governance that have a strong impact on the media industry. Only on the European level new directives on copyright, personal data protection were adopted, the directive on AVMSD is in the process of being amended. At the global forums, regulation of internet and internet governance are the most important topics the media industry is dealing with. This issue is especially important for developing countries (or those in transition, as it is the case with Serbia) and which stayed marginalised so far. Above-mentioned issues, BIRN intends to explore and put in a local context, thus counterbalancing the lack of meaningful debate in Serbia.
Media Strategy and other national initiatives, such as Digital Serbia, do not recognize the liaison between media development and internet governance. In such an environment, internet governance policies could be considered as an additional responsibility which has been imposed on media, but as well as an opportunity to overcome or bypass the current deficiency of media regulation.
BIRN will conduct research in order to formulate policy position and strengthen role of media in upcoming processes. With this project, we are aiming to contribute to a new rethinking of media policies and media development.

Donor: Open Society Foundation, Serbia

Information Sheet

Main Objective

Raising involvement of the media industry in a public debate on new development policies and internet governance issues.

Specific Objectives

The initiative is intended to support CSOs in Serbia to test, evaluate and scale their advocacy initiatives in a more strategic way.

Target Groups

Media professionals, decision-makers, state institutions representatives, media managers, journalists, CSOs, IT and telecommunication organisations and institutions

Main implementer

BIRN Serbia