Public Money for Public Interest – Measuring Index of Transparency of Public Money in the Media

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Belgrade and 10 cities and municipalities in Serbia
June 2018 – May 2019

BIRN Serbia
Through this project, BIRN will encourage the participation of civil society in the process of increasing transparency of public spending for media.


In the cross-sectoral cooperation, 10 representatives of local CSOs throughout Serbia will be involved.

Donor: Open Society Foundation, Serbia

Information Sheet

Main Objective

To increase transparency and accountability in the spending of public money in the media sector through the involvement of civil society and joint activities of monitoring and public advocacy.

Specific Objectives

  • Mentoring, capacity-building and networking of 10 representatives of local CSOs, enabling them to adequately monitor budget money spending in the media sector.
  • Systematic monitoring of media financing from local budgets, through the methodology of the Transparency Index
  • Presentation of results and joint public advocacy activities that promote the transparency of public funding and procedures and practices of allocating public money to media

Main Activities

A1: Networking, capacity-building, learning by doing
A2: Data collection and monitoring
A3: Promotion of results and public advocacy
A4: Evaluation

Target Groups

Primary target group: an informal group of local CSOs that BIRN has gathered within the project Public Money for Public Interest.
Secondary target groups: decision-makers at local and national level, media, civil society organisations, professional associations and the general public.


  • The Transparency Index reserch results
  • Local public debates
  • Policy briefs

Main implementer

BIRN Serbia


  • Independent Journalists’ Association of Serbia (IJAS)
  • Slavko Curuvija Foundation (SCF)