BIRN Serbia is conducting media ownership monitoring for the second time in Serbia in order to reveal relevant trends in ownership concentration, enabling the public to make more educated choices as media consumers. Ideally, greater awareness will result in regulatory countermeasures in the medium term.
The overall objective is to foster freedom of information and media pluralism while defending the diversity of opinions through differentiated media ownership.
The Media Ownership Monitor (MOM) is a standardised instrument for research and publication, creating and enhancing transparency of national mass media ownership. Ownership shares of media outlets and the respective market shares of their products can be used as indicators of media pluralism in each target country.
Collecting data and updating and classifying them is critical for raising political awareness of this problem, initiating debate and eventually establishing a legal framework to enhance control of media concentration.
The results of MOM can help strengthen the media literacy of all citizens; their user behaviour is changed when they know – or at least can know – who is behind a TV or radio station, a newspaper or internet portal.
Conducting media ownership monitoring in Serbia
- Legislature (media and anti-trust law, concentration control);
- Professional public (media journalists, media studies and research, trade and professional associations, civil society actors);
- Media owners;
- Any media user, general public
Web site will be updated with monitoring results