Digital Media Action for Freedom of Expression in Serbia

Posted on
Serbia
April 2017 – March 2018

BIRN Serbia

Summary

The project aims to open up space for different opinions and responsible community voices. In this way it responds to the lack of functional debate and to the very centralised information system which leaves a large part of the country outside the capital in isolation.

Donor: British Embassy Belgrade

Information Sheet

Main Objective:

To increase the influence and capacities of selected online media to become a primary source of information in their communities, contributing to informed debate on government performance and accountability.

Specific Objectives:

  • The project will utilise the existing community to initiate quality debate and engagement.
  • At the same time, the project will work towards expanding online outlets’ number of followers and fostering information flow. throughout the country to provide credible information from all parts of Serbia to the public.
  • This will have positive impact not just on the Serbian public, being better informed, but also to participating portals as their profile and influence will be strengthened.

Main Activities:

  • support of online portals that have potential to become genuine information platforms and that will enable quality production on national, regional and local digital platforms.
  • cooperation of media outlets in the production and dissemination of the content with the aim of initiating informed debate about the accountability of public officials in a media environment that lacks pluralism and critical analysis.

Target Groups:

  • editors
  • journalists
  • sales managers
  • tech. support

Highlights:

10 articles, 15 videos/visualisations

Main implementer:

BIRN Serbia

Partners:

  • Portal Juzne Vesti
  • Portal Danas