BIRN Serbia is conducting media ownership monitoring in Serbia in order to reveal relevant trends towards concentration, enabling the public to make more educated choices as media consumers. Ideally, greater awareness will result in regulatory countermeasures in the medium term.
Collecting data and updating and classifying them is critical for raising political awareness of this problem, initiating debates and eventually establishing a legal framework to enhance control of this concentration.
This helps promote an independent, efficient and pluralistic media sector, serving as a basis for the realization of the individual fundamental right to freedom of expression and informational self-determination.
In addition, the results of MOM can help strengthen the media literacy of all citizens; their user behaviour is changed when they know – or at least can know – who is behind a TV or radio station, a newspaper or Internet portal.
- Media owners;
- Any media user, general public
Public policy analysis