Published in both Albanian and English, the report offers an independent, data-driven analysis of audiovisual content aired between 11 April and 9 May 2025 on the 18 central TV stations with the highest national reach. Drawing from the daily monitoring data produced by the Audiovisual Media Authority (AMA), the assessment focuses on political representation in news bulletins, live coverage of campaign events, and prime-time political talk shows, as well as the use of paid political advertising and documented breaches of the Electoral Code.
Key findings point to the overwhelming visibility of Albania’s two main political forces, the marginalisation of smaller parties, the personalised framing of election coverage, and the absence of direct confrontations between candidates. The report also features qualitative insights from 61 political talk shows and provides targeted recommendations to media regulators, broadcasters, and political actors ahead of future electoral cycles.
This monitoring was conducted as part of the project “Evidence-Based Monitoring of Local Public Spending during Electoral Processes”, funded by the European Union and implemented by Qëndresa Qytetare in partnership with BIRN Albania, aiming to strengthen electoral integrity, transparency, and fair competition in Albania’s democratic processes.
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