Belgrade Mayor Files Defamation Lawsuits Against BIRN Serbia

Belgrade mayor Aleksandar Sapic is suing BIRN Serbia over two articles about properties he owns, seeking 100,000 euros in damages – a move that the media organisation says is an attempt to discourage public interest reporting.

Aleksandar Sapic, the mayor of the Serbian capital of Belgrade, has filed two separate defamation lawsuits against BIRN Serbia, its editor and journalists, claiming that their reporting damaged his reputation and caused him mental anguish.

Sapic is suing BIRN Serbia, editor-in-chief Milorad Ivanovic and investigative reporters Jelena Veljkovic and Aleksandar Djordjevic for their reporting on his villa in the Italian coastal city of Trieste

He is also suing BIRN Serbia, Ivanovic and investigative reporter Radmilo Markovic over an article about the legalisation of extensions to Sapic’s mansion in Belgrade’s Bezanijska Kosa neighbourhood.

He is seeking six million Serbian dinars (around 50,000 euros) in damages in each case – a total of around 100,000 euros.

“By publishing falsehoods, the accused have caused irreparable damage to the plaintiff in terms of mental anguish due to the violation of [his] honour, reputation and human dignity, which called into question the plaintiff’s overall moral values, which he enjoys within a certain social environment,” both lawsuits allege.

BIRN Serbia editor-in-chief Ivanovic said the lawsuits were another example of Strategic Lawsuits Against Public Participation, SLAPPs, which are aimed at intimidating journalists and discouraging them from reporting about individuals and topics of public interest.

He added that court practice in Serbia shows that judges do not award damages in such large amounts as Sapic is seeking from BIRN, and that the aim of the mayor’s lawsuits is to expose the media organisation, its editors and journalists to financial costs in order to exhaust its resources.

“BIRN will continue to investigate topics of public interest, keep institutions, politicians and public officials in check, and publish stories that the public has the right to know about so that they can make informed decisions,” said Ivanovic.

The aim of SLAPPs is to drain the target’s financial and psychological resources and chill critical voices to the detriment of public participation, according to a report on SLAPP lawsuits in Serbia published in 2022 by Article 19, the American Bar Association Centre for Human Rights and the Independent Journalists’ Association of Serbia, NUNS.

 

 

 

CALL FOR CONTRIBUTIONS: Stories on the Personal and Collective Significance of Memorialisation

The Balkan Investigative Reporting Network (BIRN) is launching a call for contributions for articles and multimedia stories related to the theme of memorialisation.

As we continue to grapple with the legacy of past conflicts and atrocities, the importance of memorialisation and acknowledging the victims of war crimes cannot be overstated. Through this call, we hope to shed light on the various ways that communities, governments, and civil society are grappling with this difficult history.

This call is inspired by BIRN’s Bitter Land Mass Graves Project, a unique multimedia resource about mass graves from the Yugoslav wars. We encourage contributors to read the project’s reporting for inspiration, and to submit stories that build upon and expand on these findings.

We invite journalists/photo-journalists, photographers, videographers, and multimedia storytellers to submit stories that explore topics such as:

  • The significance of memorialisation in different cultural and political contexts
  • The challenges and controversies surrounding memorialisation efforts
  • The ways in which communities and individuals are reclaiming and preserving their histories and memories
  • The role of technology in finding and investigating mass graves
  • The impact of mass graves on families and communities, and the efforts to seek justice and accountability
  • The role of civil society and non-governmental organisations in advocating for the recognition and commemoration of mass graves.

Contributions can be in the form of written articles, photo essays or any other multimedia format. Please note that all contributions will be subject to editorial review and selection.

To submit a contribution, please email us at [email protected] with the subject line Call for Contributions on Memorialisation with a brief pitch or synopsis of your story, along with any relevant background or supporting material.

Please note that the deadline for this project is short and contributions will need to be submitted by April 12, 2023.

 

Balkan Media Supported by BIRN Up Skills to Fight Fake News

Balkan media outlets with the support of BIRN mentors are taking proactive measures to combat fake news and disinformation while promoting accountability in journalism.

Media outlets in the Balkan region are making progress in combating the scourge of fake news, taking a multi-faceted approach to the issue.

Grantees of the second phase of media project Media for All, 28 media outlets from Montenegro, Bosnia and Herzegovina, Kosovo, Serbia, Albania and North Macedonia, have gone a step ahead in the fight against disinformation, by combining engaged citizens reporting with other journalistic strategies.

Besides, fact-checking, correcting misinformation, and increasing transparency, the use of the BIRN’s engaged citizens reporting ECR tool is a particularly promising strategy, as it fosters community participation and encourages the development of trust between media outlets and their audience.

“The use of ECR has helped Historia Ime to produce quality journalism, dedicated to the fight against disinformation and fake news towards the community it represents,” journalists from Historia Ime from Albania said.

Historia Ime employed the innovative digital tool to involve the LGBTQ+ community in public debates, especially to engage them in the fight against fake news and disinformation that often circulates in the media and public space around this community.

Media outlets participating in the project have gone beyond traditional journalistic strategies by leveraging the ECR tool developed by Balkan Investigative Reporting network.

The tool’s aim is to facilitate engaged citizens reporting by enabling media outlets and citizens to communicate with each other.

The ECR tool allows media outlets to solicit and receive submissions from citizens, such as testimonies, documents, files, or responses to specific queries, fostering a more collaborative and transparent news ecosystem. In turn, citizens can participate in reporting and engage with media outlets directly, building trust and improving the quality of news coverage.

Throughout the duration of the project, media outlets in the Balkans have engaged citizens in various pressing issues, including inflation, gender-based violations and discrimination against Roma and other minority groups.

For instance, Voice from Vojvodina, Serbia, debunked fake news about Ukrainian war refugees in Serbia, while Amfora Media from Tirana reported on the tendentious use of historical facts, attacks on national historical figures and incorrect information in school textbooks.

“Citizens have reacted well with answers, which can be seen from the number of respondents, which has steadily increased during the course of the project,” said a journalist of Romtegra, a media outlet that engages the Egyptian, Ashkali and Roma communities in Kosovo.

The Media for All project, supported by the UK government and led by the British Council, is part of media development programme  supporting greater media independence in the Western Balkans.

After the successful first phase of the project, which supported  51 media outlets directly and engaged 39,000 citizens in six Balkan countries, the second phase aimed to boost media outlets’ capacities to fight false information and equip their newsrooms with new strategies.

In the project, 66 journalists participated in online training, led by Balkan Insight Editor and Fact-checker Ivana Jeremic, aimed at improving their fact-checking capacities and resilience to fake news.

Media outlets were supported by 11 mentors who provided advice on various editorial work, including drafting questionnaires, identifying potential sources or fact-checking before publishing.

“Working with a mentor was above all constructive. We addressed all the challenges, if there were any, in an adequate manner and solved them efficiently in the shortest possible time,” said Mladen Bubonjic from Gerila, a Bosnian portal that investigated the challenges facing communities living near environmentally endangered habitats..

“Mentoring on the project had a positive effect both on the outcome itself and on upgrading our existing knowledge related to working with the ECR tool,” he added.

The project has resulted in qualitative progress in the media as outlets improved their fact-checking methods and sensitivity towards research, media outlets reported.

The continued use of the ECR tool in investigative reporting by media outlets will constitute a tangible demonstration of the enduring impact of the project. With the support of the BIRN, the transfer of knowledge will continue to ensure the project’s impact is sustained over time.

 

 

 

Serbia Spends More on Often Untransparent Public Competitions, BIRN Serbia Reports

The Serbian state distributed 6.8 billions dinars, almost 58 million euros, on public competitions last year, a big rise on the year before and much of it spent in an untransparent way, according to a new BIRN Serbia report.

A new report by BIRN Serbia and Civic Initiatives, Publicly about Public Competitions: Overview of Project Financing in the fields of Media, Civil Society, Culture and Youth in 2022, shows that Serbia allocated 6.8 billion dinars, equal to 58 million euros, on public competitions last year.

Through such public competitions, the state should support the work of sectors dealing with the protection of the public interest. For many organizations and media, this type of financial assistance is an important potential source of money.

This is why it is crucial that this money is spent in a transparent and responsible manner.

However, the research and data collected by BIRN Serbia showed that the opposite is happening; this year, as in previous years, procedural and administrative errors, abuses and non-earmarked spending of money, were all recorded.

“Essentially, there is no real support for activism. The most significant amounts of money are being misspent in the areas that should be priorities,” said Tanja Maksić, one of the authors of the report.

Stagnation and the accumulation of inherited issue problems are a key feature of the competition in 2022.

The main findings from the report are:

  • Access to information in an open format improved compared to the previous research year. The researchers received more than half of the documents that the administration provided in Word or Excel format based on the request for data reuse.
  • Although the government’s strategic goal is accelerated digitization of the public administration, only a small number of data sets on public competitions can be found on the open data portal (data.gov.rs).
  • Administrative silence remains a big problem; one fourth of the institutions did not respond to BIRN’s request for data.
  • The distribution of money through public competitions did not follow set priorities in public policies. For example, despite the proclaimed fight for the birth rate and women’s rights, research shows that it is in this area that some of the biggest abuses of money took place.
  • Compared to previous years covered by the research, in 2022 there was an increase in total spending through public competitions. In 2021, about 5.1 billion dinars were spent; in 2022 this rose to 6.8 billion.
  • The civil society sector got the most money (over 3 billion in 2022, i.e. 44 per cent of the total allocated money), and almost all institutions have developed models of cooperation with associations.
  • Individual projects in the media sector were the most generously financed; the average value of these projects was twice as high as in other sectors.
  • A large number of organizations and media regularly receive money; 2,814 are repeating from year to year.
  • Regular activities are also covered by project financing – there were at least 308 projects in which the titles of the projects indicated the subject of financing of regular, annual activities of the organizations.
  • The most expensive project in 2022 was awarded to Japi com company from Novi Sad, almost 48 million dinars for digitization of archival materials. Among the top winners in terms of the total amount of money in 2022 were also organizations that have been on this list for years – OPENS, Exit festival, and four regional TV stations whose editorial policy is close to the government (TV Novi Pazar, TV Belle Amie from Niš, VTV Subotica and TV Zona Niš).
  • In the procedural sense, the biggest issue remains the lack of evaluation of what has been achieved, the publication of non-standardized and non-harmonized decisions on the allocation of funds, an inadequate appeals mechanism that cannot prevent abuses, and the non-transparency of the work of competition commissions, because documents on their appointment and work are almost non-existent.

BIRN’s previously published investigation showed that almost half of the money allocated by the Ministry of Family Welfare and Demography in the 2022 competitions – 1.3 out of 3 million euros – was allocated to a network of related organizations, and there are no results of their work.

“Some received per 30 million dinars (during 2021 and 2022), without knowing what they received the money for. We handed all the information to the Prosecutor’s Office and the police,” said Aleksandar Đorđević, one of the reporters that worked on the investigation, saying that the institutions must react and investigate possible fraud.

For the fourth year in a row, BIRN and Civic Initiatives have been monitoring the spending of state money through project financing, that is, competitions for the implementation of projects in the public interest.

The report was created on the basis of information from the database, which currently provides insight into over 22 billion dinars of public money spent at all levels of government in the period 2019-2022. It is the largest open database of this type.

Apart from BIRN and Civic Initiatives, 16 researchers from local civil society organizations participated in the research.

 

 

 

Belgrade Court Acquits Koluvija Lawyer of Threatening Jelena Zorić

Court rules that lawyer’s words grossly violated the ethical code, but did not constitute a direct threat to the journalist’s life – an outcome Zoric said she had expected.

A court in Belgrade has ruled that when Predrag Koluvija’s attorney Svetislav Bojić told the journalist Jelena Zorić that “nobody did well who made a mistake about Koluvija”, this was not a direct threat to her life but a gross violation of the ethical code of attorneys – but one that this court would not deal with.

Koluvia, on trial for illicit narcotics production, has accused BIRN of incorrectly reporting a past case in which he was mentioned.

Dragoljub Đorđević, representing Zorić, said he believed extra-institutional pressure was exerted during the trial.

Bojić was acquitted on March 20 before the Second Basic Court in Belgrade of threatening the journalist, i.e. the crime of endangering the safety of journalists.

At the pronouncement, the lawyer for the accused also said that three days earlier, the Belgrade Bar Association had ruled that Bojić was not responsible for what he had said and would not be subject to disciplinary action either.

According to the indictment, Bojić threatened Zorić at the end of December 2020. The prosecution sought eight months of imprisonment or three years of probation.

It submitted a written statement to the court, which stated that the entire context in which the event took place should be taken into account.

Explaining the acquittal, Judge Dragana Branković said that what Bojić said did not represent a direct threat to the journalist’s life and body. She said Bojić had clearly violated the Attorney’s Code of Professional Ethics, but the court could not deal with that.

Đorđević, representing Zorić, told BIRN that he believed extra-institutional pressure had been exerted during that trial.

He said the court had “put full faith” in Zorić’s words but still found no elements of a criminal offence in what was said. He had gained a “painful impression” after the presentation of Bojić’s defence as well as during the presentation of the closing arguments.

“That man shows no remorse at all and still tells a bunch of lies. I think that he and his defence tried in every way to belittle journalist Zorić; they tried to humiliate her in some way, which left a very bad impression on me,” Đorđević said.

Zorić received other threats

Koluvija was charged by the Prosecutor’s Office for Organized Crime after about 66,000 cannabis stems were found on the property of his company Jovanjica which weighed 1.6 tons after drying.

On December 28, 2020, Bojić approached Zorić while she was engaged in journalistic work with a cameraman and said: “Please be precise in your reporting, as my client Predrag Koluvija is an honest man and a great believer, this is what he told me when I went to visit him: ‘Zorić is destroying me and tearing me apart with her reporting, but I pray to God for her health, just as I pray for the health of the prosecutor Saša Drecun and the one who arrested him, Slobodan Milenković.’”

During the trial, it was also learned that the video recording of the conversation between Bojić and Zorić no longer exists, and so could not be part of the evidence.

Zorić reported the threats on December 29, 2020. Some 23 days later, on January 21, 2021, the prosecution requested the video footage from the Special Court building.

However, on January 25, the court responded that the footage had been stored for exactly 23 days, so they were unable to deliver it.

Đorđević said his client had received other threats as well. A photo of a pink piece of paper with a threatening message left in front of her apartment in January 2021 was shown to the court. It read: “This will go on until it’s over. You can’t escape from that”.

Đorđević noted that Zorić also received threats via social networks from Koluvija’s godfather and from his associate Sergej Mrđa while he was on the run, and for whom an Interpol warrant was issued for the Jovanjica case.

During the summer of 2022, during an appearance on television, while talking about the Jovanjica case, Zorić and her family, in this case her her brother, were also attacked by former Ministry of Interior State Secretary Dijana Hrkalović  who said she had heard from Zoric’s brother that she had had “problems in the newsroom” for allegedly covering up criminal correspondence.

Zorić: ‘Even in court, I knew the outcome’ 

Zorić said that she had expected the outcome. “Nevertheless, I reported the threats because as journalists we are obliged to fight for justice through institutions, even when we personally no longer believe in their work. From the moment I testified about the threats in the courtroom, and the judge asked me: ‘And why is that Jovanjica so important and you keep on writing about it?’ I felt what the outcome would be.”

Zorić added that “the most shameful of all is the move of the Belgrade Bar Association, which obviously knew exactly when the ruling would be handed down, so they decided exactly three days before not to impose a disciplinary penalty against their colleague”.

“All of this seems to me to be an institutional approval to attack independent journalism and stifle media freedom,” Zorić said.

After the parties receive the written decision of the court, the Prosecutor’s Office has the right to appeal; the injured party does not, because it is a proceeding conducted ex officio.

BIRN will monitor whether it appeals the court decision.

 

 

Bosnia Court Confirms Indictment of Nefail Cehic for Threats to Detektor Journalists

Cehic accused of sending death threats to BIRN journalists over report on whether returned ISIL fighters can be tried for war crimes.

The Municipal Court in Sarajevo confirmed an indictment filed by the Cantonal Prosecution, charging Nefail Cehic with the crime of “jeopardizing security” by sending serious threats to the life of staff members of Detektor newsroom of Balkan Investigative Reporting Network of Bosnia and Herzegovina, BIRN BiH, from his Facebook profile. The threats were sent to Detektor’s Facebook page.

The indictment alleges that, on August 7, 2020 Cehic threatened the lives of persons employed at the BIRN BiH newsroom, aware that it would jeopardize their security and cause disturbance, which was his intention, by sending a message containing threats from his Facebook profile “Beauty of Nature” to the Facebook profile of Detektor in Sarajevo.

The defendant cursed and insulted BIRN BiH journalists, mentioning the terrorist organization of ISIL and pointing out, among other things: “All of you should be summarily [executed]”, which, as stated in the indictment, caused the feelings of risk to life as well as distress among the newsroom staff.

Cehic sent the message after BIRN BiH published an analysis and the 116th episode of TV Justice titled “Can former ISIL fighters also be tried in BiH for war crimes?” 

The episode speaks about the possibility of trying returnees from the Syrian battlefronts for war crimes in addition to terrorism, which is the practice in several European countries, increasing the sentences for joining the terrorist organization of the so-called Islamic State.

 

BIRN Stories on Multiethnic Coexistence in Kosovo Awarded

Four BIRN articles won awards on Thursday in a ceremony held simultaneously in Pristina and Belgrade by the Peaceful Change Initiative in a competition showcasing stories about multiethnic coexistence in Kosovo and Serbia.

Journalists Serbeze Haxhiaj and Milica Stojanovic won First Prize with their article as part of Solidarity Stories, “Serb Monastery Shelters Kosovo Albanians”, which tells how a Serbian Orthodox Monastery provided shelter for Albanian civilians during the 1998-99 war in Kosovo.

Part of the First Prize was also the story by Serbeze Haxhiaj, “Serb Saves Albanian Neighbours in Kosovo”, published on November 9, 2002, which tells about a Kosovo Serb who protected his Albanian neighbours from Serbian police during the tough times of spring 1999. The article was also part of the series of Solidarity Stories which Balkan Insight published last year.

“These two articles address a taboo, a topic which is very rarely seen in our media …These two articles show that there were positive examples [of behaviour] that need to be highlighted,” Ismet Hajdari, a member of the jury and Kosovo journalist, said explaining the jury’s decision.

Another article published by BIRN Kosovo’s KALLXO.com, “Coexistence between Serb and Albanian Youth”, authored by Bubulina Peni and Ardona Popova, was awarded Second Prize. The article is about young Albanians from South Serbia and Serbs from Kosovo and discrimination they face in their lives.

Shkelqim Xhaqkaj’s story, “At a Village Market, Kosovo’s Ethnic Tensions Fade Away”, published on February 14, 2022, won Third Prize. The story concerns a popular food market near Gjilan/Gnjilane, where Serbs and Albanians trade together without caring who comes from which community.

The goal of the Peaceful Change Initiative’s Media Award was to promote and reward media content from Kosovo and Serbia that explore themes of co-existence between communities. It rewards outstanding media content that explores multi-ethnic co-existence.

 

Fellowship 2023: Call for Applications Open

We are awarding 10 fellowships to journalists from Central and South-Eastern Europe who have an idea for a story that needs dedicated on-the-ground reporting, in-depth research, generous funding and sustained editorial attention to do it justice.

Applications are solicited under this year’s theme, Security. Successful applicants will be selected by an independent committee to take part in our programme for professional development, culminating in the production of a compelling longform story to be published by BIRN and its media partners.

Our output takes the form of features, analysis and investigations, presented in depth for a global audience. We emphasise strong storytelling and rigorous, on-the-ground reporting – qualities traditionally associated with the best magazine journalism.

The Fellowship provides:

  • a bursary of €3,000
  • the chance to improve your reporting skills by working in close collaboration with world-class editors
  • ongoing mentoring and support from BIRN’s leading regional journalistic network, present in 14 countries of the Central and SEE region
  • the opportunity to participate in an introductory seminar in Vienna, May 13th – 16th , focused on reporting and storytelling techniques
  • the chance to win additional awards worth between 1.000 and 3.000 euros for the best three stories
  • worldwide publication of reports in local languages and English through our network of media partners
  • membership of the Fellowship alumni network, designed to support networking between fellows who have participated in the programme since 2007

This year’s call is open until March 28th. Please send us your proposal using the official application form.


To maximize your chances of a successful application read more about the programme including the tips from our editors

Here is what our editor, Neil Arun, has to say about this year’s topic.

Questions of security have dominated the news in a year that saw the return of large-scale war to Europe. But security takes many forms beyond protection from invading armies or soaring energy prices. In his famous “hierarchy of needs”, the US psychologist Abraham Maslow ranked the human requirement for security as utterly fundamental, superseded only by physiological needs.

The theme of this year’s Fellowship invites you to consider the many ways in which security – and its absence – are shaping your society. You could, for instance, examine some of the institutions around you that are entrusted to provide some form of security. What happens when they fail? What happens when they over-reach, abusing the trust placed in them? Who suffers? Who benefits? You can report on protection from violence, abuse and injustice. You can also report on economic security – or protection from poverty and exploitation. And then there is the protection of the environment from pollution to consider, and the protection of society from harmful technologies, and of essential supply chains from disruption. You can report on any of these things and you can, of course, also examine the impact of the war in Ukraine if you have a new and compelling story to tell about it.

The annual theme is always broad, in order to attract the broadest range of applications. If you want to apply for the Fellowship but do not have a story in mind, the theme should help you generate ideas. If you already have a story lined up, find a way of linking it to the theme. We will always value a strong application that is loosely linked to the theme over a weak application that is tightly linked to the theme.

About the Fellowship for Journalistic Excellence

The Fellowship has been providing journalists with editorial guidance and funding to pursue agenda-setting stories for more than 15 years. Aimed at promoting the development of a robust and responsible press, the programme has helped shape journalistic standards across the region while boosting the careers of participating reporters.

The Balkan Investigative Reporting Network and Erste Foundation set up the Fellowship in 2007 with a view to encouraging in-depth cross-border reporting in south-eastern Europe. In 2020, the programme was expanded to include four central European countries: the Czech Republic, Hungary, Poland and Slovakia.

To read our stories and find out more about the Fellowship please visit the Fellowship official page.

 

 

BIRN Celebrates Media4All’s Success at Project’s Final Conference in Tirana

BIRN celebrated the success of the project Media4All during the regional training conference “Independent Journalism Matters” held in Tirana from 9-10 March.

The conference gathered journalists and young people interested to become journalists, media workers and organisations from the Western Balkans involved within the project’s activities to talk about new trends in journalism, fact-checking and the importance of support and cooperation in journalism.

Representatives from BIRN involved in the project participated in the conference and shared success stories from its implementation in the past six months.

Together with representatives from the local media outlets supported for engaging in citizens reporting and for using the ECR tool developed by BIRN, they highlighted the importance of mentorship and support provided for local media for the production of quality fact-checked news. The need for continuous capacity building as an approach to countering disinformation was also highlighted.

“The ECR tool has helped us be closer to our audience. It supported us in establishing a sustainable two-way communication street with our audience.” Geri Emiri from Amfora, an ECR grantee from Albania, said.

Eleven mentors/editors from BIRN supported 28 local media outlets and enhanced the local journalists` skills in engagement journalism and raised their editorial standards, with a focus on storytelling, data analysis, verification and fact-checking, contributing to the fight against misinformation and disinformation.

Journalists from 46 media outlets included in the project were given training in fact-checking skills intended to combat misinformation and boost independent reporting.

“BIRN`s editors/ mentors provided comprehensive support for local media outlets for engaging citizens in their reporting, thus enabling direct communication with them and production of quality content. Through BIRN’s developed ECR tool, during the past six months, over 1,000 citizens from all Western Balkan countries were involved in the work of 28 local media outlets proposing topics of their interest and local importance that were further investigated and fact-checked by the local media outlets. Support for countering disinformation and misinformation and fact-checking was also provided through a set of training activities organised by BIRN,” Milka Domanovic, BIRN Network Regional Director, said.

The Conference agenda included discussions and presentations about gender and youth and discources on Digital Dis/Misinformation, Understanding Meta Algorithms and TikTok Distribution, Core Values as a Compass for Media Professionals, Gender Disinformation and other issues.

Key successes on using social media and engaging with audiences and relevance of the content were shared. Speakers also presented tips and tricks on why journalists should use TikTok, the strategy and context on TikTok, profiling the audience and the power of journalists’ creativity on TikTok and the importance of your community.

The Media for All project is being implemented in six countries in the region: Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia and Serbia. BIRN is working in partnership with the British Council, Thomson Foundation and Intrac on the project, which is funded by the UK government, with special attention to engaging the public in reporting and fighting fake news.

 

Tech Company Algorithms Changing Serbia’s Media for Worse, BIRN Report Finds

Visibility is replacing public interest as editors’ priority, while the media landscape is becoming ever more fragmented due to media drives to accommodate tech-companies’ algorithms, BIRN Serbia report finds.

The production and distribution of news and other media content in Serbia is changing in order to adapt to the platform environment of social networks and algorithms managed by large global tech companies such as Google and Meta – which also affect the economic viability of the media in the country – a new BIRN Serbia report, Algorithms, Networks and Media Sustainability: a Game of Big Numbers, finds.

The digital environment managed by a small number of global tech companies is the source of various negative phenomena in the media; the media are expected to produce large amounts of content that adapts to the logic of algorithms, and not always and necessarily to the public interest in information, according to the report. .

Journalistic practice is changing in the direction of producing as much content as possible, with little information value, and headlines are designed to cause psychological reactions in the audience and increase the number of “clicks“ and views.

This type of journalism turns out to be most profitable for generating money from digital advertising. Only a small number of media can follow the trends of the “big numbers” and make money from digital advertising, while the rest of the media still rely on government and other forms of donations, the report says.

Some of the key findings of the report are:

  • Platformization of journalism, which implies complete dependence of the media on the infrastructure of global social network platforms, as well as the mirroring of economic relations in the media sector.
  • Favouring the production of a large number of texts, of low-quality and “clickable“ content, which “feeds“ the algorithms with quick changes and contributes to greater virality and visibility. This content is of low quality, does not contribute to public information, and at the same time normalizes “clickbait” journalism as a legitimate product of an algorithmic environment.
  • Creating a gap between a small number of large media companies that can withstand the race for “big numbers” and the rest of the media that do not have the capacity or resources to adapt to this environment. There is also the creation of a concentration of a small number of publishers who can ensure sustainability from digital advertising, while other media continue to rely on government and other donations.
  • Media surrender their editorial role, relying on metrics and statistics in the selection of topics, while the public interest remains in the background.
  • In strategic and other relevant documents, the idea of “techno-solutionism” (the use of technology for economic progress) prevails, without critical reflection on its negative consequences, while the development of alternative models of sustainability that will not threaten the public interest in information is absent.

The report primarily deals with the media system of Serbia and its capacity to adapt to the digital and platform environment. It was created on the basis of in-depth interviews with digital platform experts and representatives of the media and advertisers.

“These findings, as well as the entire report, should be read through the prism of the situation in the media information system in Serbia, which has been burdened with a lack of media freedom for decades, captured by political structures and under constant economic pressure,” said Tanja Maksić, co-author of this report.

“Adapting to the conditions dictated by a small number of powerful tech companies, the media took over the design and logic of the platforms and subordinated the distribution of media content to platforms and search engines, and thus consequently also their economic viability, which increasingly depends on the policies and decisions of the tech companies,” she added.

The legislative framework in Serbia only somewhat regulates the position of online media and digital advertising, usually taking over the regulatory mechanisms of traditional media.

Current Law on Public Information and Media recognizes online media as one of the forms of public information and reflects almost all the rights and obligations of traditional media to those in the digital sphere.

The same happens with the Law on Advertising, which treats digital advertising equally to all other forms of advertising, making no distinction between an advertising message in traditional or online media.

The media strategy devotes an entire chapter to the development of the media in the digital environment. The proposed measures are primarily concerned with raising the digital competencies of journalists. Without an adequate response, however, issues such as content distribution, billability and removal of content from platforms remain.

This as well as previous similar reports BIRN Serbia makes available to the media, experts and decision-makers, in order to advance the debate on media policies and on the quality of information and the change in professional standards in the digital environment.