BIRN Bolsters Social Media Expertise

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Communication officers from across the BIRN Network gathered in Serbia’s capital on February 23-24 for an intensive training session focused on social media.

BIRN Hub organised the two-day training programme for its six communications officers as part of its focus on staff capacity building, as well as improving the overall output of BIRN’s publications for its international audiences.

Developments in social media and technology were on the agenda, alongside ways to maximize the use of advertising tools, audience targeting strategies, community building and improving the overall digital experience for BIRN’s audiences.

The training was also an opportunity for the country-specific communications officers to share information and experiences face-to-face, rather than via online portals as is common in a Network spanning multiple countries.

Attendees were also able to discuss the Network’s future growth and how they plan to adapt their social media and digital strategies for the future.

BIRN Hub, as a secretariat of the Network, is tasked with offering assistance to its members, including by developing editorial, digital and other relevant skills. The Network has identified a need to support its members by building their capacities and management skills in order to ensure long-term sustainability.

As part of its investment in social media skill development, BIRN Hub will be organising monthly training sessions for its communication officers, aimed at fostering a cohesive approach across all five regions in the Network – Albania, Bosnia and Herzegovina, Kosovo, Macedonia and Serbia.