Donor: The Delegation of the European Union to the Republic of Serbia.
Main Objective:
The creation of conditions that enable a free and pluralistic media to work in the public interest
Specific Objectives:
For civil society to succeed in influencing changes in media financing policies to reflect the rights and interests of citizens.
Main Activities:
A1: Capacity development for civil society
A2: Improvement of the media’s normative framework and practices
A3: Awareness-raising
Target Groups:
CSOs (app. 30), Local self-governments (10 LSGs), Decision-makers at national level (approx. 10 – Ministry of Culture and Information, Ministry of Finance, Ministry of Local Self-government, Parliamentary Board for Culture and Information, MP’s etc.), Influencers (approx. 30 – professional associations, such as Lokal Press, ANEM, UNS, expert community, independent controlling institutions (Ombudsman, Commissioner for Access to Information of Public Importance, State Audit institution, Commission for Protection of Competition, Public Procurement Office, Commission for State Aid Control, etc.), EU Delegation, OSCE media department, international watchdog organizations, journalists (approx. 30)

The Embassy, in co-ordination and co-operation with other key international organisations and diplomatic missions, works with (national) governmental and non-governmental partners in managing a portfolio of strategic reform projects. These are aimed at assisting Serbia on her way towards EU membership and internal and regional stabilisation, as guided by the FCO’ strategic objectives and specific programme frameworks.
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