The report uses both qualitative and quantitative data to analyse the coverage of women candidates in the 2023 local elections, in online media outlets and social media networks, including Facebook and Instagram.
It provides insight on ad spending on social media by women candidates and their portrayal in the media.
The report also provides a qualitative analysis of the coverage of women political candidates in online and social media during the campaign and the political discourse on women as voters.
The report aims to provide a comprehensive assessment of online media and social media coverage of the political discourse and portrayal of women, both as political candidates and as voters, during the 2023 local elections in Albania.
The report was co-authored by BIRN Albania staff and by Professor Izela Tahsini, lecturer at the Department of Social Work and Social Policy at the University of Tirana.
The report made use of two social media listening tools for the data analysis, Sentione and Crowdtangle.