OMA will work to develop and promote ethical standards of reporting on the internet as well as strengthening the role of online media in the democratization of society.
The first elected president of the board of the association, Predrag Blagojevic, is editor in chief of Juzne vesti. The new vice president is Tanja Maksić, from the Balkan Investigative Reporting Network, BIRN Serbia.
The first activities of AOM will aim to improve ethical standards on the Internet, with a focus on copyright protection, helping people to understand the new legal regime that applies to online media and connect with relevant regional and international actors.
Founders of OMA include the websites 021.rs, Autonomija.info, Cenzolovka, CINS, IST Media, Istinomer, JugMedia, JUGpress, Juzne vesti, cricket, Media and Reform Center Nis, mingle, My Sad, Njuz.net, SOinfo, ŠumadijaPress and Titulli.com.