The main topics of the IFront conference were web advertising and brand positioning on the internet, as well as how to carry out a successful start-up project.
As in previous years, guests again included professionals from some of the world’s largest IT companies and this year iFront enabled them to hear the experiences and advice of successful people from the world of internet business.
Participating in the two panel discussions, the conference’s main guest was Google representative Daniel Clemens. Geruk Constantine, co-founder of LinkedIn, also represented his IT company and spoke on personal and marketing companies, the internet and the social networks it represents.
Representatives of the Business Angel Network of Serbia and Croatia also participated in panel discussion, offering presentations of several ways of financing start-up projects.
Companies Ringier Axel Springer and B92 also had their representatives, who addressed web marketing and web consulting. B92 web portal director, Vladimir Novakovic, addressed the issue of building a brand on the Internet under specific domestic market conditions, as well as how to use social media, blogs and other online formats to carry out promotions.
On the other hand, Jovan Protic, Blic online director, presented models of retail via the Internet, relying on relationships between the customer and the market in the digital media domain.
BIRN representatives were honoured as iFront conference delegates.