- What type of support do you offer media outlets?
As a mentor, I provide support in the development of capacities, skills, sustainability, innovation in creating more interesting, high-quality and gender-sensitive content, for the media that are part of the Western Balkans Media for Change. This mentorship is in line with the project`s overall aim, to support independent media and journalists. I work with the media in the selection of topics, ensuring that they are of importance to minorities, women, the elderly, people with disabilities, or youth.
In my role as mentor, I guide media outlets to use Engaged Citizens Reporting (ECR), to reach a larger and different target audience. Sometimes, I also advise how they can analyse data collected for their stories. I also share editorial suggestions with them on how to further improve their texts or articles, as well as contacts of interlocutors and other colleagues with whom I can collaborate on joint domestic projects or regional stories.
Through our monthly meetings, I discover other challenges they face and propose solutions based on similar experiences I had in my work as a journalist and editor. My support does not interfere with their editorial work. My role is advisory and focused on supporting the media in coming up with solutions, and taking a more inclusive approach, aiming to positively influence changes in our society.
- What does the mentorship process look like?
The process begins with the media and the mentor getting to know each other, which usually takes time. You have to understand the media outlet, the way their newsroom breathes, their needs, capacities, and capabilities and get the best out of them, providing them with experiential and best practices based on your personal experience. It is really important that the mentored newsrooms accept me as a part of their team. I am an outsider with whom they share ideas, thoughts, but also difficulties and challenges.
Monthly meetings are mandatory, but with members often showing a desire for greater development, these meetings turn into more frequent gatherings, invitations, exchanges of materials, mutual compliments, and, I can safely say, friendship.
Through being a mentor, I am also learning a lot. One of the most important lessons is to have a greater understanding of others, which I believe I now possess to a greater extent. Mentoring is also a trust, a mutual development, networking, sharing, learning to listen and helping someone in choosing and achieving goals, and then sharing in the happiness brought by the results of work.
- What were the biggest successes achieved through this type of mentorship?
The biggest success for me is the impact of the stories we came up with together. For example, when there is a reaction from the authorities or institutions after an irregularity has been discovered, when laws are changed after writing in the media where I was a mentor and others. Then, success is seeing the increasing confidence of the newsrooms where you are a mentor, more professional work, selection of topics and interlocutors with special empathy towards marginalized groups, and improved content. Success is seeing them search for new goals themselves, striving for them, and achieving them.
- What reactions have you received from the media outlets supported through this process?
The reactions of the media with whom I have collaborated so far have been really positive. Most of them have focused on the support provided by the project in their work and development, as well as financial sustainability. I am happy to see reactions that I was for them during the process – and that my advice helped and improved their ideas.
The Western Balkans Media for Change project is funded by the UK government and implemented by the British Council in partnership with the Balkan Investigative Reporting Network, Thomson Foundation and The International NGO Training and Research Centre, INTRAC.