Her professional path has been very interesting: from gaining a BA degree in journalism and an MA in Economic Analysis and Politics to working as an economic journalist, a deputy general manager at Business Info Group, publisher of the business news outlet Nova ekonomija, among other things, and now Head of Strategic Planning at BIRN Ltd.
Let’s meet her!
1. You graduated from the Department of Journalism and Communicology at the Faculty of Political Sciences in Belgrade. After that, you were awarded an MA in Economic Analysis and Politics at the Faculty of Economics. What attracted you to this economic aspect?
Money makes the world go round. Once you understand where the money flows and where it comes from, it’s easier to grasp how processes in society work.
Economic journalism is challenging because you often need to break down complex and sometimes boring topics, and make them interesting and easy to understand for everyone, both regular readers and fellow journalists. To do that well, you need to keep learning and stay up to date.
That said, covering economic topics is also a privilege. I’ve had the chance to meet people whose business ideas are changing the world, who are not only feeding their own families but providing for hundreds of others. These are the people whose decisions can shape your future, your community, and even the world.
That said, I’m not here to back big corporations or wealthy capital owners. I believe in business models that give workers both responsibilities and rights. Workers should have a chance to use their creativity, ideas and knowledge to make new products and earn more and also have more time for their personal lives. I support an egalitarian-liberal approach where the state and companies support vulnerable groups – those who are sick, disabled, or unable to work fully due to life’s circumstances.
2. Can you explain what BIRN Ltd is?
BIRN Ltd is the commercial side of the Balkan Investigative Reporting Network (BIRN). It was founded in 2007 to develop and manage commercial products that support BIRN’s editorial and campaigning work, like the Balkan Insight news portal.
BIRN Ltd handles the paid services that Balkan Insight offers, which fall into two main areas. First, there’s the editorial content, which includes analysis, commentary, interviews, and profiles on the latest political and business developments in the region. Then there’s the consultancy side, where our analysts track and analyze political, economic, security, social and human rights issues in the region, including the influence of foreign powers. One of our key consultancy products is the Western Balkans Stability Monitor, which has been running since December 2018.
3. Who are the users and subscribers to these paid services and consultancy products?
Our subscribers are all personally or professionally connected to the Balkans – students, diplomats, the donor community, the corporate sector, top universities around the world, and more.
BIRN Consultancy offers analysis, advice, and corporate investigation services with a focus on the Balkans.
We give our clients detailed insights into political, security and economic developments across the region, whether for the whole of the Balkans or specific countries. Everything is customized to their needs. With a network of analysts embedded throughout the region, we’re always plugged into the latest information at its source. This means we don’t just explain what’s happening; we also help our clients understand the risks and opportunities ahead.
4. What are your favourite – and least favourite – parts of being Head of Strategic Planning at BIRN Ltd?
One of the biggest challenges is figuring out how to ensure the long-term sustainability of our organisation and to invest more in journalism. Every day brings new uncertainties, especially with things like the rise of “foreign agent” laws across Europe. Authoritarian governments use these to discredit independent media; they’re a real threat to democracy, media freedom and civil society.
On the flip side, it’s a privilege to promote and support top-notch investigative and analytical journalism in the Balkans. Just mentioning BIRN is enough to make people stand up and recognise its importance. If you want to learn more about the Balkans, BIRN is the first choice for anyone, no matter where they are in the world.
5. What are the plans for BIRN Ltd?
The premium service we offer is helping us make Balkan Insight more sustainable. But we’re not stopping there, we want to keep growing. We plan to expand our consultancy offerings, improve our subscription system and grow our reader base. We also want to introduce more consultancy products to better meet the needs of our clients all over the world and provide a stable income for our work.