She has expertise in project management in the media sector and high analytical skills.
Katarina is also a mentor in the Western Balkans Media for Change project. Find out more about this important role in strengthening Bosnia and Herzegovina’s media landscape.
- What support do you offer media outlets?
Over the years, I was tasked to help journalists in the use and implementation of the ECR tool (training, assistance) as well as in story production. My main goal is to educate and empower journalists to use the ECR tool in their work, to help them understand all the benefits it can offer and to guide them on how to reflect received information from their readers in their stories.
- What does the mentorship process look like?
At the beginning of each cycle, the first task is to introduce and explain the ECR tool to each media. Beside training, I like to give them simple examples from everyday life, so they can understand the tool, its parts, as well as convenient tricks they can use to make their life easier.
The next phase is the so-called preparation phase, working on detecting topics that are of interest to their community and readership. It usually means that we are focusing on burning issues and problems in their local environment and trying to foresee what they could do to change the current situation with information received through ECR.
Next, a questionnaire is developed, making sure that the potential answers can be used for further development of the story. One more important step is helping the media to process the received data; sometimes they receive just a few answers but once we faced over 1,500 received answers, which was quite a challenge to operate with.
After organising the received data, the next phase is what I call the “digging phase,” where journalists proceed with obtaining information from institutions, archives and literature, but also from experts and, if needed, more details from the people who shared their stories through ECR, reaching for more details. After receiving a draft of a story, my task is to read it and give possible guidelines on how to improve it, check if anything is missing, if there is equal representation of both genders, etc.
- What have been the biggest successes achieved through this type of mentorship?
Besides the concrete results that several media managed to achieve with their stories, it is very important to emphasize that this project has managed to empower journalist to strive for more and to show them that their job can change communities and resolve problems. I recall that many smaller, locally based newsrooms, with just a few people involved in production, were quite skeptical at the beginning that they could change anything. But over time and practice, we saw the impact of their stories, the positive reactions from the people and local-based authorities who actually heard them, and, more importantly, the heard people who raised their voices using their platforms i.e. the media. There are many newsrooms that continue to use the ECR after finalizing the grant. I think this is the best indicator of how one tool, which has been developed to serve journalists, can completely change their perceptions and approach to work.
- What reactions did you receive from the media outlets supported through this process?
Reactions were different through different phases – there was frustration with challenges in receiving information from official institutions, there was happiness to see the impact, and excitement when readers shared their stories with the potential to grow into something bigger. It is never boring, since each phase of this journey comes with its challenges but also with lots of satisfaction, after seeing the final result.
The Western Balkans Media for Change project is funded by the UK government and implemented by the British Council in partnership with the Balkan Investigative Reporting Network, Thomson Foundation and The International NGO Training and Research Centre, INTRAC.