Daniel Fieller, Deputy Head of Mission at the British embassy in North Macedonia, opened the event in Skopje on November 13, thanking the media outlets that the Western Balkans Media for Change project supports.
“You serve your societies by amplifying the voices of those unheard in the region,” he said, adding that BIRN has been his main source of information since living in the region and that it has been a privilege to work with organisations such as BIRN and Thomson.
Milka Domanovic, BIRN’s Regional Director, said she was proud that the project team has been able to adapt to different circumstances over the years and listen carefully to the needs of the people BIRN is supporting. “This project also created very stable connections between media professionals in the region,” she said.
Larisa Halilovic, Team Leader at the Western Balkans Media for Change project, emphasized that the project currently works with over 100 media professionals in the region.
After the opening, journalists joined a workshop on the wellbeing of journalists led by Emma Thomasson from The Self-Investigation Foundation.
Through interaction with each other and different exercises, they were motivated to think about workplace factors that lead to burnout, which include unfair treatment at work, unmanageable workloads, unreasonable time pressure, lack of role clarity and lack of communication and support from the manager. The workshop also covered tools for building resilience in the workplace and conflict management.
On November 14, participants heard about the main findings of the Global Index on Responsible AI in Southeastern Europe (GIRAI), a multidimensional tool measuring progress towards responsible use of AI in 138 countries and jurisdictions.
Ivana Jeremic, BIRN’s Digital Rights Programme Content Lead and GIRAI Southeast Europe Research Team Leader, explained that the Balkan region is an emerging AI governance hub with varied progress levels across different countries. “Most countries in the region lack comprehensive policies for AI safety, accuracy and reliability,” Jeremic said.
Journalists also learned about using AI in newsrooms with Damjan Dano, a Tech entrepreneur. The workshop covered AI tools and solutions that journalists can implement in their media outlets, as well as an evaluation of those tools and a discussion on AI’s limitations and the role of human oversight. The participants also discussed ethical challenges and legal and copyright issues when using AI for content creation.
Finally, at the event closure, participants heard directly about achievements from the media outlets that were supported through the project and about the change and impact achieved with BIRN and Thomson assistance and mentorship, from Armela Toska from Monitor (Albania), Amna Mehmedspahic from Radio Sarajevo (Bosnia and Herzegovina), Maja Ravanska from Lice v lice (North Macedonia), Rina Gurgule from Telegrafi (Kosovo), Dusan Cicmil from Vijesti (Montenegro) and Aleksandar Minic from TV Forum (Serbia).