Tag: Hub

BIRN awarded grants to 15 media outlets from the Western Balkans and Visegrad region as part of its Audience-Engaged Journalism Grants, supporting the production of innovative, audience-engaged journalism across the region.

Over the course of the project, grantees produced stories using BIRN’s audience-engaged tool, which enables journalists to gather anonymous input from citizens and incorporate audience perspectives into reporting. The supported projects addressed a range of topics, from gender-based violence and social protection to healthcare, migration and environmental degradation.

Across two grant cycles, BIRN supported both individual, country-based reporting and cross-border collaborations, encouraging partnerships between media outlets covering shared regional issues.

Each selected media outlet received financial support to produce audience-engaged stories, with grants of up to €4,000 for individual projects and up to €8,000 for cross-border collaborations.

Beyond financial support, BIRN provided continuous mentoring and editorial guidance, helping grantees to develop their stories and strengthen audience engagement practices. Some of the selected stories were adapted and republished on Balkan Insight, expanding their reach to wider regional and international audiences.

Throughout the Audience-Engaged Journalism Grants, participating media outlets engaged hundreds of citizens through surveys, testimonies and direct contributions, enabling more inclusive and evidence-based reporting. The approach proved particularly effective in covering sensitive and underreported topics, while ensuring the anonymity and safety of contributors.

First Cycle of Grants

Individual media outlet grants:

• TRN (North Macedonia) – “Dress Up and Flutter Your Eyelashes for a Job Position”
• Kujto Foundation (Albania) – “Incomplete Justice: Compensation for Former Political Prisoners in Albania May Last Longer Than the Dictatorship”
• Amfora (Albania) – “Between Silence and Clicks: Technology Is Not Helping Victims of Gender-Based Violence in Albania”
• Jugpress (Serbia) – “Voice of Women: Obstetric Violence Is Frequent and Has Serious Consequences”
• Borsod24 (Hungary) – “Why Is Not Enough Money Allocated to Public Healthcare Institutions?”

Cross-border collaborations:

• Nova Ekonomija (Serbia) – “Invisible Network of Addiction: Gambling as a State-Stimulated Vice” & Capital (Bosnia and Herzegovina) – “Invisible Network of Addiction: Gambling as a State-Stimulated Vice”

• Kecsup (Hungary) – “From Vojvodina to Kecskemét: A Difficult Decision but a Chance for a New Life” & Szmsz (Serbia) – “From Vojvodina to Kecskemét: A Difficult Decision but a Chance for a New Life”

Second Cycle of Grants

Individual media outlet grants:

• Lice v Lice (North Macedonia) – “Guaranteed Minimum Assistance: A Path to Dependency and Informal Economy Instead of a Way Out of Poverty”
• Fokus (Bosnia and Herzegovina) – “I Was Punched in the Eye Because I Changed the TV Channel: I Was Pregnant”
• Zoomer (Serbia) – “If You Block Me, I Will Destroy Your Life: Fake Profiles Target Gay Men While Institutions Fail to React”
• Átlátszó (Hungary) – “From Child Protection Home to Austrian Brothel: A Path Shaped by Abuse and Neglect”

Cross-border collaboration:

• Info Radar (Bosnia and Herzegovina) – “Balkan Rivers: Institutional Silence While Excavators Destroy Riverbanks” & Koha (North Macedonia) – “Balkan Rivers: Institutional Silence While Excavators Destroy Riverbanks”

Strengthening Innovation and Collaboration

Media Innovation Europe is an initiative designed to support independent media across the continent through funding, mentoring, and capacity-building, with a strong emphasis on innovation, sustainability, and audience-centred journalism. Across its two editions, the programme helps media organisations adapt to a rapidly changing digital environment while encouraging collaboration and experimentation in storytelling. MIE is managed by a consortium led by the International Press Institute (IPI) with The Fix Foundation, Thomson Media and BIRN. Since launching in 2022, MIE has supported over 100 European newsrooms and media practitioners.

As the second edition of the Media Innovation Europe project comes to a close, the supported stories demonstrate the value of audience engagement and cross-border collaboration in producing impactful journalism.

Before Ivana started work, she graduated from the University of Montenegro in Podgorica and became a political scientist. She also spent one year studying in the US on a USAID/World Learning exchange programme. As she says, it’s hard to recall from this distance how she imagined her career back then.

“But, as a true millennial, I believe I spent more time thinking about summer music festivals I could attend than about my future career.

“Joking aside, I was always passionate about injustice and wrongdoings happening in my home country, Montenegro, and always eager to join any initiatives confronting such things or trying to bring positive change to society, which is why I could easily imagine myself having a career that is interconnected with politics, society and change,” Ivana explains.

She worked for more than 10 years in the NGO sector in Bosnia and Herzegovina and Montenegro before joining BIRN.

“Before joining BIRN, I worked in several NGOs in both countries on similar positions, but on different topics, not media-related. However, I knew about BIRN as one of the most impactful media organisations when it comes to investigative journalism and I often admired the bravery of those journalists who tackle high-risk topics like corruption, business wrongdoing in the region or assets of people in power,” she recalls.

She was excited to contribute to BIRN’s mission in the region, which, over the years, has expanded from investigative journalism to include a significant role in capacity development for other media outlets.

“The most challenging part was understanding BIRN itself, how it functions, bearing in mind the regional office BIRN Hub and the local offices in the region,” Ivana says.

Many things have changed since she started working in BIRN Hub, she explains.

“But I would say most of the changes were positive. One of the most important changes for my work is better communication and understanding between editorial and programme people in the organization,” Ivana says.

Now senior project manager, usually she manages projects that support media development in the region, through tailored training, mentoring, and grants.

“Through the projects I currently manage, we offer support to individual journalists for investigative stories and to media outlets,” she says.

“I was lucky enough to start working at BIRN five years ago, when we developed the Engaged Citizens Reporting tool (ECR tool), which allowed BIRN and other media outlets in the region to become familiar with audience-engaged reporting for the first time.

“This approach brings mutual benefits to both newsrooms and citizens who are involved in or affected by the impact of the stories. After five years, we have almost 90 media outlets across the Western Balkans and the Visegrad region that have access to the tool and involve citizens regularly in their reporting,” Ivana notes.

As for the favourite part of her job, there are several things.

“I find it really enjoyable to have colleagues from all over the region, and so if I need to organise something in Kosovo, I immediately have someone who can help with contacts and local information. I also especially appreciate the possibility to meet, support and work with local media outlets in the region that are struggling to work independently and endure due to the current financial restraints in the sector.

“Finally, I like it when I have the opportunity to organise an event offline; although the preparation can be stressful, it’s also rewarding to see people that you work with or support sharing ideas and connecting in real life, not only on Slack/Zoom/Google Meet,” Ivana explains.

Outside BIRN, Ivana loves music and dancing.

“Before I became a mother of two, theatre was my second home. I finished elementary ballet school as a kid and continued dancing actively for many years in the contemporary dance company in Montenegro called ‘Ballo’.

“Dance is still one of my biggest passions, but I pursue it a bit differently; I play music and dance with kids around the house. I am also very keen to get back in shape when it comes to reading books, and attending summer music festivals whenever it’s possible,” Ivana concludes.

The Croatian Journalists’ Association on May 3 awarded the “Jasna Babic” Award for investigative journalism to freelancer and BIRN contributor Barbara Matejcic for articles published in the weekly Novosti in Croatia and in BIRN Serbia.

Her awarded work examined the circumstances under which photographs from the war in the former Yugoslavia were taken in Brcko in Bosnia in May 1992, documenting acts of execution at close range.

Matejcic’s investigation raises critical questions regarding the circumstances that enabled the creation of these photographs, the roles of their authors, and the factors that made such documentation possible.

“It takes an exceptionally precise eye and a strong journalistic instinct to recognise a deeper, even more horrific story in the photographs that so many people have seen before her,” the jury noted.

“This was achieved by Barbara Matejcic, who first suspected the circumstances of their creation and then investigated how the only professional photographs from the war in the former Yugoslavia that show the act of execution up close were taken in Brcko in May 1992,” they added.

“She also consulted court and media archives, including transcripts from the trial of war criminal Goran Jelisic in The Hague, in which the photographs were used as evidence. As an independent reporter, she conducted work of a scope and depth that would typically require an entire journalistic team at major media outlets.

“In doing so, she addressed the shortcomings of international agencies that published and awarded the photographs without sufficient verification of the circumstances surrounding their creation,” the jury continued.

“Since I am not part of a newsroom, but a freelancer for a long time – and through joint work in the media, you get a reflection of your work – the award comes to me as a substitute for that, as if I get feedback from my colleagues for a while, and I miss that,” Matejcic said.

“In addition, I see the HND Award for Investigative Journalism as a reminder of the importance of defending the right to long-term, complex journalistic work. Because investigative journalism, at its core, is a slow, complex, and uncertain process, it is becoming increasingly difficult to handle,” she said.

“Today, journalism is overworked and underpaid. Journalists in newsrooms don’t have time, I didn’t have it either, and I invested a lot of so-called free and unpaid time on this topic, and investigative journalism requires time, and it is not a luxury, but a necessity, just as investigative journalism is not a luxury, but the foundation of any society that wants to be called democratic,” she continued.

Jasna Babic was an award-winning Croatian journalist who, along with colleagues, established the media outlet Globus in 1990, where she worked as a war reporter.

She devoted much of her career to uncovering scandals, exposing criminals, and reporting on the mafia, murders, war crimes, and political maneuvering within leading political parties.

A BIRN exhibition examining the role of media in the violent breakup of Yugoslavia opened on Wednesday at the History Museum of Bosnia and Herzegovina in Sarajevo, drawing a diverse audience of members of the public, civil society organisations, diplomats, academics, and journalists.

Reporting War: The Role of the Media in the Collapse of Yugoslavia explores how segments of the media in the former Yugoslavia moved beyond reporting events to actively shaping the conditions for conflict.

Through curated materials, the exhibition highlights how narratives rooted in historical grievances were amplified to fuel fear, deepen divisions and normalise violence.

Rather than portraying journalists as neutral observers, the exhibition presents a more complex and at times troubling picture, one in which media outlets contributed to the polarisation of society and the erosion of multiethnic coexistence. It frames propaganda not as a byproduct of war, but as a precursor that helped make violence appear both justified and inevitable.

Alongside this, the exhibition offers a contrasting perspective through the work of foreign correspondents who reported from the region during the 1990s. Using contact sheets and field notes, it captures fragments of their daily lives and professional routines, reflecting a generation of reporters some of whom described the Yugoslav wars as “our Vietnam”.

Set against today’s global media environment, marked by algorithm-driven information flows, declining trust in traditional outlets, and increasing hostility toward perceived “outsiders”, the exhibition raises questions about the power of media narratives and their capacity to shape political realities.

The exhibition is open to the public every day from 9 a.m. to 7 p.m. at the History Museum in Sarajevo, Bosnia and Herzegovina.

*The exhibition is implemented as part of the project Reporting Culture: Connecting Communities for Change, supported by the Regional Office of the Italian Agency for Development Cooperation in Tirana. It is carried out by BIRN Hub under the “Culture and Creativity for the Western Balkans” (CC4WBs) grant scheme, a European Union-funded initiative aimed at fostering dialogue and strengthening the cultural and creative sectors across the region.

A three-day regional workshop on documenting and archiving human rights violations and international crimes concluded in Sarajevo this week, bringing together around 20 participants from across the Western Balkans to strengthen skills in open-source investigation and transitional justice practices.

Organised by BIRN Hub in collaboration with Mnemonic, the workshop combined legal, archival and digital investigation methodologies to address one of the most pressing challenges in contemporary accountability efforts – how to reliably collect, verify, and preserve evidence in increasingly digital and high-risk environments.

The first day was dedicated to transitional justice mechanisms, with an emphasis on the role of archiving and documentation. BIRN Senior Project Manager Nejra Mulaomerovic introduced participants to the core pillars of transitional justice, alongside an exploration of the critical role archives play in advancing justice and accountability.

The critical role of archives in supporting justice processes was highlighted. Researcher and consultant Lily Radwan explored how documentation contributes to truth-telling, memorialisation and survivor recognition with a Syria case study; criminal law expert Professor Goran Simic examined the use of archival material as evidence in war-crimes trials, underscoring its importance for strengthening the rule of law.

Practical exercises aimed to translate complex transitional justice concepts into accessible public narratives, developing scripts and communication approaches tailored for wider audiences.

As a result of the workshop, BIRN produced a series of short video reels explaining the main pillars of transitional justice, aimed at making these concepts more accessible to a wider public audience.

The second day shifted to the technical and methodological foundations of open-source investigations, OSINT, led by Mnemonic director Hadi al Khatib. Through a structured workflow grounded in international standards, such as the Berkeley Protocol and the Murad Code, participants were introduced to principles of reliability, provenance and reproducibility in digital investigations.

Sessions guided participants through source mapping in high-risk environments, digital archiving techniques and the development of metadata schemas to ensure the integrity and usability of collected materials.

Emphasis was placed on documenting not only content but also context and decision-making processes – key components for ensuring evidentiary value. Participants applied these methods in practical verification exercises, analysing digital content through source assessment, corroboration and geo-temporal indicators.

The workshop concluded with sessions on ethical and legal considerations, focusing on “do no harm” principles, data protection and the responsible handling of sensitive material. A forward-looking discussion on the use of Artificial Intelligence in open-source investigations addressed both its potential and its risks, particularly around bias and misinformation.

The workshop aimed not only to build technical capacity but also to foster a regional network of practitioners equipped to document violations in a way that supports accountability, safeguards affected communities and preserves historical record.

Workshop Overview and Participant Breakdown

Dates and place: 11-13 March 2026, Sarajevo

Number of participants per country:

Kosovo 5

Montenegro 2

Serbia 5

BiH 12

Germany 1

Total number of participants: 25

The full findings and activities are available in the EDS Report, which can be accessed here.

Among her many achievements, Mila was also a fellow of BIRN’s Fellowship for Journalistic Excellence for 2025–2026, a prestigious programme awarded to professional journalists from 14 countries across Central and Eastern Europe.

Mila was born on July 24, 1981, in Split. She held a degree in political science with a master’s degree in Comparative Politics, and for more than 20 years she covered both domestic and international politics. She was particularly recognized for her work as the editor of the weekly programme Točka na tjedan (TNT) on N1 television.

In 2025, she received the Marija Juric Zagorka award from the Croatian Journalists’ Association for television journalism. The award was granted for her 2024 interview with European Chief Prosecutor Laura Kovesi, a key figure in the fight against political corruption. In that interview, Kovesi revealed how elements within the Croatian judiciary and political establishment had tried to curtail her office’s remit in investigations involving powerful figures within the executive.

Mila’s investigation for the Fellowship for Journalistic Excellence focused precisely on this issue. Her editor on the programme, Neil Arun, said: “Mila had been with the Fellowship for just under a year. We had enormous hopes for the investigation that she was about to complete. She was astute, meticulous and fearless in her work. A true professional, her death is a tragic loss to her loved ones, and to our industry.”

Mila was also a recipient of the prestigious Fulbright scholarship through the Hubert H. Humphrey Fellowship Programme at the Walter Cronkite School of Journalism in the United States.

She also led the Zagorka Connects project, organised by the Croatian Journalists’ Union. The initiative established a mentoring network between experienced women journalists and younger colleagues at the beginning of their careers, with the goal of empowering women in journalism.

Her colleagues from the Croatian Journalists’ Association paid tribute to her. “Without exaggeration, Mila’s passing is a blow to a democratic society in which the media serves as a foundation, and where committed and honest individuals can make a difference. Mila – a mother, journalist, and colleague – you will be deeply missed. We will continue to pursue the goals and mission to which you were so devoted,” they wrote.

On behalf of journalists from across the region, as well as her fellow colleagues and alumni of the Fellowship for Journalistic Excellence, we extend our deepest condolences to Mila’s family, her husband Ismar, their children, and to her colleagues.

When Maida first learned about BIRN, she was immediately drawn to its mission: building serious, independent investigative journalism in a region that needed it.

“Even in its early stages, the organisation already had a strong sense of purpose and ambition. It was clear that this was not just another NGO but a place with a long-term vision. It felt like the beginning of something that wanted to last and make an impact,” Maida recalls.

Before joining BIRN, she worked in the private sector for over 15 years, combining finance, procurement and brand management. That experience helped her to develop skills in strategic planning, project management and efficient resource management, which she later applied at BIRN.

“I started as a Financial Officer, expecting to manage finances in a relatively small organisation. Very quickly, I realised I had joined something much more dynamic.

“As the organisation grew, so did my responsibilities. In 2014, I became Financial Director. Over the years, I was not only managing numbers but I was also building financial systems that could support continuous growth,” she explains.

Looking back,  her expectations in 2008 when it comes to BIRN were not only met but evolved alongside the organization; the change in it since her joining has been profound.

“In 2008, we had five donors and projects. By 2010, that number more than doubled. By 2014, we managed 18 projects, and later, more than 35 projects annually. Growth was not only numerical, it was institutional,” Maida recalls.

While she believed in BIRN’s potential, she could not have imagined the scale of regional recognition and influence it would achieve.

“That growth was not accidental,” she says. “BIRN is built on vision, passion, discipline, dedication and long-term thinking. Every aspect contributing to its success has been carefully considered: from journalist training, preparing manuals and books such as ‘Digging Deeper’, a book for journalists on investigative reporting published by BIRN in cooperation with Sheila S Coronel, an expert in investigative journalism and professor at Columbia University.

“It is a practical guide with techniques, advice, story examples and tools that help journalists to develop in-depth investigative skills – which is why many in the region refer to it as a ‘primer’ for journalists,” Maida adds.

Special attention has been given to financial transparency and accountability, building strong teams, professionalizing processes, careful risk management and fostering regional cooperation.

Every detail matters to ensure the organisation reaches its full potential, builds donor trust and has a lasting impact on the region. However, there were some big changes over all this time.

“The biggest changes that I have noticed are the scale and complexity of projects, the number of employees and regional cooperation, as well as the professionalization of systems and procedures and stronger internal controls and financial governance. We’ve evolved from a small operational structure into a mature organisation managing multi-donor, multi-country portfolios with high accountability standards,” she explains.

This growth has required an exceptional level of dedication and effort from the team. “During key development phases, we worked for months under intense workloads and extended hours to build systems, meet donor requirements, and ensure the organisation’s stability and credibility. The progress BIRN has made – from five projects up to 35 – is the result of that sustained commitment and hard work,” Maida notes.

And considering all the tasks she is responsible for, when it comes to her everyday business routine, there is rarely a “typical” day.

“My work includes review of all payments made through electronic banking, compliance with legal regulations, reviewing accounting entries, monitoring budgets, overseeing compliance, preparing all financial data for donor reports, and ensuring the accuracy of our internal financial database. Every transaction matters. Financial discipline is not just technical; it is the foundation of donor trust and long-term sustainability,” she adds.

Explaining what she likes most about her work, she says she loves numbers because “they never lie.

“They cannot be altered to fit wishful thinking and they cannot become what they are not. They reflect reality – unchanging, impartial, and clear. If we listen to them, we understand the true story of our work, our challenges, and our achievements,” Maida says.

What she appreciates most is knowing that strong and accurate financial management creates space for the leadership to focus on key priorities, such as fundraising and strategic development, while journalists can concentrate on producing impactful investigations.

“I have always believed that when finances are stable and transparent, the organisation can operate with confidence and independence. But, if I could change something, I would simplify administrative burdens and reporting complexity, allowing even more focus on strategic growth and long-term development,” she says.

The role of Financial Director, especially managing a large number of projects, is demanding, stressful, and carries significant responsibility. It requires multiple layers of document control and compliance, meeting the requirements of staff, project managers, and audits conducted by authorized firms.

“The work is complex, with many tasks happening simultaneously, and it demands constant attention to detail and coordination. Without a strong and dedicated finance team supporting me – financial officer and administrative officer – managing this complexity and ensuring accuracy and transparency would not be possible,” Maida explains.

In her opinion, one of BIRN’s greatest strengths has always been its leadership and talented people with vision.

“The vision of Gordana Igric, the founder of BIRN Hub, was decisive. Her clarity of purpose, strategic thinking, and extraordinary dedication set the direction for the entire organisation. She worked tirelessly, often beyond limits and her standards shaped our institutional culture.

“Two lessons she shared with me in 2008 have stayed with me ever since: “Never do anything that is not in accordance with the law, and always manage donor funds responsibly and transparently.”  I follow these principles every day in my work,” Maida stresses.

From her perspective, the success of any organisation depends significantly on the strength and vision of its leadership. In BIRN’s case, that leadership created a foundation of ambition, resilience and integrity that still defines BIRN today. Other key strengths are highly committed and long-term donor trust.

After a day filled with numbers, reports, and strategic decisions, Maida values moments of calm and balance; she spends her spare time doing what benefits her physical and mental health.

“Spending time with my family helps me to recharge and maintain perspective. I also practice yoga and Qi Gong, which help me stay grounded and focused. These practices bring both physical and mental balance, especially after intensive working days,” Maida says.

She also loves to spend time outdoors. “Whenever I can, I spend weekends hiking in nature. Being outdoors, walking in the mountains, and disconnecting from daily responsibilities gives me new energy and clarity,” she concludes.

Applications are invited under the theme of Environment. An independent selection committee will choose the successful applicants to participate in our annual professional development programme, which provides training, mentorship, and editorial support to produce a long-form investigative or analytical story for publication by BIRN, its media partners, and regional outlets.

Our published work includes features, analyses, and investigative reports presented in depth for a global audience. We focus on strong storytelling and rigorous reporting, core elements of high-quality journalism.

Who Can Apply?

Journalists with professional experience from the following countries are eligible:

Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Greece, Hungary, Kosovo, North Macedonia, Montenegro, Poland, Romania, Serbia, and Slovakia. Applicants must hold citizenship or permanent residence in one of these countries.

What the Fellowship Offers?

Selected fellows will receive:

• A bursary of €3,000 to support reporting
• Training and mentorship from experienced editors
• Ongoing editorial guidance and networking opportunities within BIRN’s regional journalistic network
• An introductory seminar in Vienna (11–15 May) focusing on advanced reporting and storytelling
• Additional awards of €1,000–€3,000 for the top three stories
• Publication of stories in English and local languages through BIRN’s network
• Membership in the Fellowship alumni network, connecting journalists across the region

How to Apply?

The application deadline is March 10. To apply, submit your proposal using the official application form.

To increase your chances of selection, we encourage you to explore more details about the programme, including expert tips from our editors.

Here’s what our editor, Neil Arun, has to say about this year’s theme:

At first glance, this year’s topic might give the impression that we want your pitch to focus on a narrow range of themes – climate change, solar farms, pollution and wildlife conservation. Not so. By “environment”, we mean context and setting. This year, we want you to consider the broader structures – social, political, cultural, technological, historical – that lie beneath the story that you want to report. Can you identify the over-arching context that has created the conditions for the story that you want to tell? If the environment has shaped your story, what are the forces that have shaped that environment?

As always, we are looking for pitches that will evolve into compelling, original stories. We want to see evidence that you have done some basic research to test the viability of your pitch. We also want to see that you have the capacity to do an excellent job. The annual theme is here to help you along, not to constrain you. And if you always wanted to report on endangered animals or solar farms, we will still welcome the pitch, as a long as it’s a good story.

About the Fellowship for Journalistic Excellence

Since 2007, the Fellowship has supported journalists with funding, mentorship, and editorial guidance to produce in-depth, investigative stories. The programme aims to strengthen independent journalism in the region while advancing the careers of its fellows.

Originally focused on South Eastern Europe, the fellowship expanded in 2020 to include the Czech Republic, Hungary, Poland, and Slovakia. Past fellows’ stories are published by BIRN and partner outlets, covering topics of regional and global relevance.

To read past Fellowship stories and learn more about the programme, visit the official Fellowship page.

In addition to her formal education, Elma has attended trainings and seminars related to administration and human resources to stay updated on industry’s best practices. She started working in a legal department, where she also completed her professional internship.

“My first tasks were legal documentation and employment-related matters, and eventually I became more involved in employee relations and organisational processes,” she explains.

That experience led her into the field of HR.

“Here I am, ten years later, still growing and evolving within the profession. I enjoy engaging, supporting and communicating with colleagues, understanding their perspectives and contributing to a positive and functional work environment. I consider myself a people person who values interaction and the opportunity to help others navigate challenges and grow professionally,” she says.

Elma came across BIRN during her student years, while working on research related to transitional justice and war crimes.

“I had the opportunity to get closer to BIRN’s work, projects, and to topics that are of great importance and relevance. That first encounter left a strong impression on me and sparked a long-term interest in the organisation and its mission. So, when I later came across an open position at BIRN, I knew I had to apply,” Elma recalls.

As the only person dedicated to HR within BIRN Hub, her role is broad.

“It includes the entire employee lifecycle, from recruitment and onboarding, contract management and daily communication with staff, to ensuring legal compliance, supporting managers and teams, handling off boarding processes and collaborating closely with all departments across the organization,” she notes.

“I am also involved in maintaining HR records and data, supporting payroll and administrative processes, helping in coordinating professional development activities and contributing to internal policies and procedures. A significant part of the role includes being a point of contact for employees, advising and helping to resolve matters in a constructive and confidential way,” she explains.

Her position often involves balancing operational HR tasks with strategic thinking and continuous improvement of internal processes.

But, what did she expect when she first started working with BIRN, and has it met her expectations?

“What I expected was a working environment where I could grow professionally, meet inspiring people and have the opportunity to grow and gain more knowledge and experience in human resources,” she says.

“I have the opportunity to work on a daily basis with incredible people across the region and beyond, in a flexible environment that truly nurtures the principles I was looking for, not just in a job position, but in a profession I want to build myself. So, yes, it definitely met my expectations,” she adds.

What fulfills her the most is knowing that BIRN’s work does truly make a difference, and that one can positively impact other people’s lives.

“Not just only through formal processes, but also through organisational culture and everyday interactions and at the end of the day. At the end of the day, soft skills matter, and HR has a unique opportunity to bring positivity into a workplace simply by being present, by listening and engaging with staff,” she says.

Being part of people’s growth and development is also especially rewarding and it motivates her to improve herself and to learn and adapt.

“Every morning brings something new, different questions, conversations with employees or organisational needs to address. HR is about adapting and solving problems and every challenge is a chance to learn and improve. In today’s workplace, I would say HR plays a crucial and complex role. I am happy to be part of that journey,” she says.

BIRN is constantly growing. Back in 2005, five women from the region decided to establish it. Now, around 300 people work with it in various capacities. BIRN Hub has also grown and is constantly changing and improving its work.

“I am grateful to be part of an organisation that has existed for more than 20 years and has managed to preserve its mission and core values throughout different periods of change. Growth brings challenges, work dynamics evolve, teams expand and everything moves very fast in today’s world,” Elma observes.

She explains also how technological changes are a significant challenge in her work.

“HR needs to adapt quickly learning new platforms, supporting others through transitions and ensuring that processes remain efficient and accessible. This can sometimes be demanding, but it also pushes us to stay curious and look forward,” she says.

While it can be demanding to keep up with these changes, strong teamwork makes it achievable, she believes.

“The key is to continuously learn from new situations and use them as motivation to improve and move forward together. For me, this also means staying open to adapting, learning something new every day and applying those lessons in practice. When approached like this, change becomes an opportunity for growth,” she explains.

Elma says people are BIRN Hub’s greatest strength – dedicated professionals who work hard and actively contribute to BIRN’s mission.

“The level of commitment, knowledge and motivation you see across the team really creates a positive and supportive working environment. We collaborate with a large, diverse team, both regionally and internationally and the opportunity to work, create and learn together is amazing. Being exposed to different perspectives and experiences helps us grow professionally and keeps the work interesting and dynamic,” she says.

At the same time, it is important to remain aware of ongoing changes and to continuously invest in all aspects of work.

“As the organisation evolves, there is always space to strengthen and improve our internal processes. This also includes investing in human resources, strong HR systems, people-focused policies and continuous learning that is essential for sustainable growth,” Elma says.

After her working day, she likes to spend her spare time in specific ways. “I’m someone who truly enjoys the simple, beautiful things in life – a good book, lots of coffee, good food and spending time with people I care about,” Elma explains.

She especially loves cooking. “It allows me to slow down and be creative and share moments with others. I also enjoy creative activities, so outside of work you will often find me taking part in creative workshops.

“I really enjoy travelling and discovering new places, and I am using every opportunity to step outside my routine and explore something different,” she concludes.