Digital Media Action

BIRN Serbia

The overall objective is to reinforce the role of media in democratic processes in Serbia by enhancing the reach and impact of quality, public-interest oriented journalism that strives to make government more accountable to citizens

Summary

The Digital Media Action project involves independent media through a small grants scheme and innovative training approaches, responding to their needs and motivations, giving them expertise, tools and resources, including the opportunity to publish and efficiently promote and start monetizing their work.

The project will demonstrate the power of quality media and journalism to bring to the public eye sensitive and underreported issues and steer debate about them.

This will have a positive impact on the Serbian public, who will be better informed and thus able to hold authorities accountable, and also on the participating media, as their profile and influence will be strengthened, creating the basis for their future sustainability.

Information Sheet

Main Objective:
The overall objective is to reinforce the role of media in democratic processes in Serbia by enhancing the reach and impact of quality, public-interest oriented journalism that strives to make government more accountable to citizens.

Specific Objectives:

  • Make independent media more financially stable, producing regular, high quality and professional content that meets citizens’ demands
    There is a considerable need and space for improvement in journalistic, technical and managerial terms in order to expand their influence and create the basis for sustainability in a fast-developing digital arena, currently dominated by questionable and highly politicized, externally influenced journalistic standards and practices.
  • Enable citizens to increasingly understand and debate the performance of public institutions, contributing to raising public accountably
    Citizens’ informed decision-making is significantly reduced by the lack of relevant and unbiased information and debate, especially on potentially controversial issues such as the rule of law. This is exacerbated by the political capture of the mainstream media environment, which leaves large parts of the population deprived of reliable information.

Main Activities:

    • Organise and carry out cutting-edge training, online mentorship, provide expert know-how and technical support to selected independent media;
    • Create a basis for sustainable business model development by providing technical solutions and digital services;
    • Strengthen capacities in development of revenue streams;
    • Provide grants for quality journalistic and multimedia production on issues of public concern that would otherwise remain unreported;
    • Provide editorial mentorship to media awarded with small grants;
    • Coordinate content syndication, exchange and promotion for all participating media;
    • Foster public debate and stakeholders’ involvement over the reported issues through debates, conferences, consultations and online campaigns.

    Target Groups:

  • Local media, independent institutions, experts, communities, authorities, general public

Highlights: 

  • News, analysis, investigations
Partners:
Juzne Vesti