Uncovering the Truth: Combating Monoethnic Journalism and Advocating for the Missing Persons in Kosovo

Posted on
Kosovo
January 2025 – December 2025

BIRN Kosovo

The overall objective of the proposed action is to contribute to transforming the discourse surrounding the missing persons issue, paving the way for reconciliation, resolution and mutual understanding, all while advocating for the rights of their families. This action aims to achieve the overall objective through a combination of methods that seek to educate, inform, and stimulate public discourse.

Summary:

The Kosovo war, a profoundly distressing period during the breakup of Yugoslavia, continues to cast a dark shadow over many families even decades later. An agonising remnant of this period is the issue of missing persons in Kosovo, a matter yet to be fully resolved. Initial approximations suggested between 4,400 to 4,500 individuals vanished during the conflict, which came to an end in June 1999 following a NATO military intervention. As of today, the fate of approximately 1,621 individuals of all ethnic backgrounds remains unknown, a haunting fact that fuels a perpetual sense of loss, fear, and uncertainty among affected families and communities.

However, drawing from the European Commission’s Kosovo 2022 Report, the unresolved fate of persons who are missing from the 1990s conflicts remains a pressing concern in the Western Balkans. Despite the efforts of Kosovo’s authorities, which led to 9 exhumations and the official identification of 21 persons in 2021, the reality is that 1,621 people are still missing as of April 2022. This continuous uncertainty casts a shadow over the region’s reconciliation efforts. Balkan Investigative Reporting Network (BIRN) posits that the absence of political will and dialogue between Kosovo and Serbia exacerbates this issue. This also often includes bias or ethnic centric reporting from the mainstream media. Therefore, it is imperative for the independent media to shed light on the profound impact this unresolved matter has, particularly on the families of the missing persons, and more broadly, on regional reconciliation.

Although the momentum to address the issue of missing persons exists, 24 years after the conflict, monoethnic narratives by both Albanians and Serbs overshadow the shared experiences of suffering and loss among families of missing persons.

The institutional frameworks in Kosovo, particularly entities like the Special Prosecutor’s Office of Kosovo and the Inter-Ministerial Working Group on with the Past and Reconciliation, are central in the efforts to resolve the fates of missing persons and address war crimes. However, these institutions often grapple with issues of transparency, accountability, and reach, becoming hamstrung by systematic constraints.

In this context, the BIRN and Advocacy Center for Democratic Culture (ACDC) project presents an opportunity for these institutions. By showcasing their endeavours, we aim to extend their visibility and promote a deeper public comprehension of their roles.

On the other hand, journalists lack the specialised knowledge to handle the topic of missing persons with the sensitivities and care they warrant. Our actions are designed to directly tackle this problem, by offering capacity-building training for journalists, emphasising accurate, impartial, and humane reporting. Furthermore, by targeting journalists from diverse ethnic backgrounds, our action will contribute to a media ecosystem where narratives of forced disappearances and missing persons are inclusive and representative of all affected ethnicities.

Through our initiative, we endeavour to highlight these efforts and the associated challenges, fostering an environment that encourages more proactive policy-making to better support affected families and ensuring a platform for these institutions to demonstrate their commitment and progress.

To ensure a comprehensive approach and a more nuanced understanding of the problem, BIRN is partnering with the Advocacy Center for Democratic Culture (ACDC), a Serb NGO based in North Mitrovica. This partnership serves to encompass both Albanian and Serbian perspectives, to offer an unbiased and fact-based narrative on the missing persons issue. Together, as project partners we will align all affected communities to create an environment of shared understanding and common pursuit for the truth.

Donor:

European Union Office in Kosovo

Main Objectives:

Objective 1: Equip journalists with the knowledge and tools necessary for effective, impartial, and sensitive reporting on the issue of missing persons.

Objective 2: To enhance accountability and understanding of the investigative and justice processes by fostering dialogue with institutional stakeholders is designed to bridge this information gap.

Objective 3: Youth across Kosovo communities enhanced media literacy and gained the necessary knowledge on fact-checking, ethical constitutes and professional reporting.

Main Activities:

  1. Specialized Training Program for Journalists
  2. Production of Eight (8) TV Documentaries
  3. Post-Premiere Public Debates:
  4. Producing four (4) TV Reports with War Crime Prosecutors
  5. Publication of Web-stories on BIRN’s Kallxo.com Platform

Outputs:

Output 1.1 – Media deliver balanced, effective, and empathetic narratives around the missing persons’ issues

Output 2.1 –  Public discourse is invigorated and comprehension regarding the missing persons deepened

Output 3.1 – Public dialogue initiated, understanding of the missing persons issue deepened and active public involvement stimulated

Output 4.1 – to contribute to an environment where transparency, accountability, and public trust in the justice system’s approach to missing persons cases are strengthened

Output 5.1 – Public’s focus on the issue maintained through offering a continuous stream of informative and compelling content on the experiences of missing persons and their families, and updates on investigations

Target Groups:

  • Families of missing persons
  • Journalists and media outlets
  • Representatives of the Special Prosecutor’s Office
  • Local and Central Level Government Officials
  • Academia and Researchers

Main implementer:

BIRN Kosovo

Project partner:

Advocacy Center for Democratic Culture (ACDC)