The overarching objective of this initiative is to contest extremist narratives in the public discourse, in particular those disseminated online, throughout the Western Balkans. The specific objectives of this project are:
– To equip critical voices with the skills, know-how and resources to challenge extremist narratives.
– To encourage critical evaluation of extremist messages by the most vulnerable groups and the general public.
– To improve policies and practices in the region in handling and responding to online extremist content.
The project adopts an iterative approach, involving a wide range of stakeholders in discussing needs, gaps and opportunities to challenge violent extremist narratives online, followed by the development and testing of prototypes of effective digital solutions and tools to enhance counter-messaging content production and distribution and to strengthen resilience against violent extremism.
Actions will be aligned with national Countering Violent Extremism strategies, with partnerships formed with mainstream media, public institutions, technology companies, and private investors, with the aim of influencing policies and practices in contesting extremist narratives online.