BIRN works to improve the content of reporting in the region, allowing the organisation to continue to serve as an independent, reliable, high quality platform for journalists, media outlets and others.
In addition to BIRN's daily publishing efforts, the project aims to raise the visibility of important topics in the Balkans through special focus pages on www.balkainsight.com, while strengthening the editorial team in Serbia, Kosovo, Macedonia and Bosnia and Herzegovina. In addition, BIRN works to develop commercialization activities to secure the organisation's sustainability.
The training and publishing portion of the project includes on the job and workshop training for at least 70 journalists annually for news reporting, analytical and investigative reporting. BIRN edits and publishes an open content daily news service on www.balkaninsight.com (15 news stories daily from Balkan countries).
In addition, BIRN publishes annually at least 300 analyses, features and investigations under its premium content offered for a subscription fee. BIRN translates chosen content and republishes it in local media outlets.
BIRN also offers specialized coverage of the Radovan Karadzic trial, regional coverage of transitional justice and reporting on the Balkan countries' EU accession process and corruption issues.
As part of its commercialisation efforts, BIRN has launched a new Content Management System. BIRN has created a subscription and advertising sales team and a research and profiling unit, and the web platform now includes online advertising.
BIRN's web content is syndicated, and a regional classifieds section advertises job opportunities. BIRN also publishes Belgrade Insight and Pristina Insight newspapers.
The direct beneficiary of the advancing sustainability project is the Balkan Investigative Reporting Network, which is able to provide the most comprehensive online news platform in the region on Balkan political, economic and social affairs.
In turn this enables over 200 journalists, opinion makers, policy makers, and civil society actors to address the need for objective, quality, consistent and continuous reporting on complex issues of regional, political, economic and EU integration challenges.
This project aims to improve the skills of journalists who will then be able to contribute to the overall capacity building of the media and find employment in their profession. The project also benefits the general public in the Balkans and in other countries by providing reporting about the region that is not generally available from other media outlets.
The Advancing Sustainability project is supported by the Norwegian Ministry of Foreign Affairs, the Balkan Trust for Democracy and the National Endowment for Democracy.