Campaign Marathon Exhausts Serbian Voters

With few new ideas, no wonder the electorate is turned off.

By Dragana Nikolic Solomon and Vladimir Sudar in Belgrade (Balkan Insight, 21 Dec 06)

Serbia is limping towards the next general election, despite claims that the vote holds the key to the country’s future.

Latest polls predict a close race between the ultra-nationalist Serbian Radical Party, SRS, and, in the opposite corner, the Democratic Party, led by President Boris Tadic.

The next runner-up is likely to be the coalition gathered around the Democratic Party of Serbia, DSS, of Prime Minister Vojislav Kostunica.

Observers put voter apathy down to a combination of an over-long campaign, lasting more then two-and-a-half months, and the lack of new political ideas.

With voting day still far off, it remains uncertain whether the two biggest centrist democratic blocs will unite to form a government together and keep the SRS out.

Tadic announced new parliamentary elections for January 21 back in November.

The Radicals, whose leader, Vojislav Seselj, is in the Hague tribunal and recently ended a hunger strike in protest over his conditions, is going into the election alone, on pledges to combat organised crime and preserve the country’s territorial integrity – meaning Kosovo.

Support for the party hovers between 28 and 30 per cent, making it the largest single party in the country.

Tadic’s DS comes next on 24 to 28 per cent of votes, according to polls, making it the crucial element in any future non-SRS government. Its campaign slogan, For a better Life, alludes to the party’s heavily economic priorities, which centre on joining the European Union.

On the other hand, Kostunica’s alliance, the People's bloc, comprises several parties, including the New Serbia Party of Velja Ilic, and has a support base of 17 to 21 per cent, according to the polls.

Under the slogan Long Live Serbia, Kostunica has tried to combine both democratic and nationalist ideas and like the Radicals has made much of the need to keep Kosovo in union with Serbia.

At an election rally in Kraljevo, in central Serbia, Kostunica said the work of “building a democratic and stable Serbia” was inconceivable without Kosovo because “without Kosovo we would need to rewrite our whole history and we refuse to do that”.

Besides the big three blocs, several other parties will be striving to cross the five-per-cent threshold needed to enter parliament.

Likely winners will include a coalition of parties led by the Liberal Democratic Party, of Ceda Jovanovic, the reformist G17 of former economics minister Mladjan Dinkic and the Socialists, once led by Slobodan Milosevic.

The Liberals, whose slogan is Everything depends on us, are targeting young voters above all, promising an uncompromising fight against war criminals in particular.

The ardently pro-European G17 on the other hand, whose leader, Dinkic, left the government in protest against the collapse of Serbia's talks with the EU, is going it alone. The polls predict that this party will narrowly exceed the five-per-cent threshold.

The Socialists, who have supported Kostunica’s minority government in parliament under their new leader, Ivica Dacic, also reckon they will garner enough support to enter parliament and so continue to be an important factor in the new government.

In spite of the SRS lead, most analysts believe a combination of so-called democratic bloc parties, not the SRS, will form the next administration.

However, with the campaign far from the finishing post, few dare to predict the shape of the post-election coalition.

Marko Blagojevic, of the Centre for Free Elections and Democracy, CESID, says the sheer length of the campaign has reduced its intensity.

“A prolongued and monotonous campaign like this can become too much for the voters,” he said.

Zoran Stojiljkovic, professor of the political science faculty at the University of Belgrade, agreed, saying the prolonged campaign was a result of the fact that some parties started electioneering as soon as the referendum on a new constitution was called at the end of October.

Stojiljkovic predicted that real electioneering would start only in mid-January following Orthodox Christmas and New Year.

“From December 24 until January 15, Serbia enters a whole series of religious and state holidays,” he said. “During this time the public won’t want to listen to political messages. The real campaign will only start some seven to ten days before polling day.”

Cvijetin Milivojevic, director of the PR agency Pragma, says the process resembles a marathon that not all parties can keep up with.

“It will be difficult to maintain the pace, not owing to any lack of energy on the part of their activists, but because the parties will run out of anything new to say,” said Milivojevic.

Another problem for the politicians is widespread disillusionment with the whole democratic process. Many voters want only to punish the political leadership for failing to improve their lives.

Despite the fact that low turn out would mean more votes for the Radicals, it is believed no party has made its priority to encourage people to just go out and vote.

According to recent research by students’ organisations, young people are especially disenchanted by politics. Some say the problem is such that the parties need to take urgent notice of the increasing army of disappointed young people who refuse to take part in politics.

“From 2003 until now, some new 240,000 new voters have been registered, which is significant number and one that can make a difference,” said Blagojevic.

Ceca, 28, is one of those younger voters who will be skipping the polls again.

“I don't trust any political party. They are not capable of delivering and they are making unreal promises,” she said.

Andrej Nosov, of the Youth Initiative for Human Rights, an NGO that encourages young people to get involved in politics, told Balkan Insight that Serbia’s political parties were to blame.

“The political parties have shown that they haven’t the means to move people into a new gear and send them any new messages,” he said.

Nosov added that most election campaigns still resembled the rallies of the Milosevic era, and criticised the parties for their lack of imagination and direct contact with the voters.

Nosov said the campaign slogans had little impact on young people. “Nobody has come up with a clear message that could appeal to them,” he said. “Kosovo does not interest young people and Europe is far away for them to get excited.”

Despite the probability that the DS and DSS might form the backbone of a new government together, the two parties have not yet formally agreed on the matter.

Analysts say this is because each wants to be the main party in the new coalition, regardless of the fact that the DS looks in a better position.

Stojiljkovic fears any new arrangement between the two parties will be very complicated, involving many arguments over who will be at the helm of the new government and who will hold ministerial positions.

The DS is also unlikely to cooperate with some smaller parties in Kostunica’s coalition, such as Dragan Markovic who was deputy president of the Serbian Unity party run by the war criminal, the late Zeljko Raznatovic.

Dragan Petrovic, deputy president of the DS, has sharply criticised Kostunica for choosing such unsavoury allies.

“No one who has any connection to criminal activities can be part of our programme for a better life and European Serbia,” said Petrovic.

Dragana Nikolic Solomon is BIRN Serbia director. Vladimir Sudar is journalist working with news agency Tanjug. Balkan Insight is BIRN's online publication.


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